The Toronto Raptors acquisition of Kawhi Leonard and Danny Green last summer has made fans quite happy.
Up two games to one in the NBA Finals, the results of the trade have almost certainly exceeded most Raptors fans’ expectations.
Takin' whatever bridge we want back to SF up 2-1. #WeTheNorth pic.twitter.com/udlQ2YwEaS
— Toronto Raptors (@Raptors) June 6, 2019
However, the big wigs at McDonald’s are likely a little less happy because the trade has cost the company millions of dollars in free fries giveaways.
According to the Financial Post, McDonald’s and the Raptors agreed to a sponsorship deal that would see the fast-food chain give away free french fries in Ontario every time the team made 12 three-point shots in a game.
Eighteen days later, the team made the deal that sent DeMar DeRozan and more to the San Antonio Spurs for Leonard and Green.
Not only did the deal improve the Raptors’ three-point shooting, but it also gained the team a lot more attention and new fans.
How the Raptors’ historic run left McDonald’s on the hook for millions in free french fries https://t.co/qI1K4aPlyr pic.twitter.com/UtC0G9hRd0
— Financial Post (@financialpost) June 7, 2019
Last season, the Raptors hit the 12 three-point threshold 43 times and so far this season, including their lengthy playoff run, the team has done it 54 times.
Combine that with the fact that the team’s success has many more people paying attention and it’s been a bit of a recipe for disaster for McDonald’s.
The Financial Post reports that McDonald’s projected to give away 700,000 orders of fries through the promotion this season, but they’ve already sailed past the two million mark.
That’s $5.8 million in french fries and the Raptors still have at least two more games left.
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June 08, 2019 at 12:02AM
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