Tim Hortons tries luring millennials with nitro coffee, upscale donuts - Global News

Julia Hemphill is just the kind of customer that Tim Hortons would love to see more of: a professional, urban millennial.But she admits she’s not one to go out of her way to visit the chain, noting her coffee purchases are largely driven by convenience.“If I pass a Tim Hortons, I pass a Tim Hortons. If there’s a lineup I won’t go there. If there isn’t, I will.”Story continues belowREAD MORE: Tim Hortons CEO blames Canada’s cold weather for slow salesStill, the 39-year-old and her three companions joined throngs of curious customers who lined up at the brand’s much-touted “innovation cafe” this week to sample a line of specialty drinks and doughnuts more typically seen at higher-end eateries.Hemphill ordered the nitro coffee — “It’s actually shockingly good,” she says — and approved of the modern decor of faux-marble tabletops, walnut wood accents and velvet bench seating.“It had kind of stagnated before. It’s nice to see it new,” says Hemphill.WATCH BELOW: Toddler dies after falling into unsecured Tim Hortons grease trap

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July 28, 2019 at 09:37PM