Ladies and gentlemen, no more. Air Canada has changed its standard introductory greeting to address customers as ‘everybody’ or ‘tout le monde’, in an effort to be more inclusive.
The switch to gender-neutral pronouns was announced in an internal memo to company employees over the weekend, according to La Presse. “We want to ensure an inclusive space for everyone, including those who identify with gender X,” reads the memo.
Staff on board the aircraft will now be required to use courtesies such as ‘hello, everyone’ or ‘good evening, everyone,’ reported the French-language media outlet.
“The change will be reflected in the transmission of the Onboard Announcement Manual as part of our commitment to respect gender identity, diversity and inclusion. We will tell you when this transmission will be available and when to implement this change, “reads the rest of the release, as quoted.
Air Canada has not yet confirmed to the National Post if and when the changes will be implemented.
A spokesperson for the company told CTV, “We work hard to make sure all employees feel like valued members of the Air Canada family, while ensuring our customers are comfortable and respected when they choose to travel with us.”
The policy change comes four months after the government began to allow citizens to mark their gender as non-binary ‘X’, rather than male or female, on their passports. Various airlines have followed suit in an effort to recognize gender neutrality.
In March, the United Airlines became the first U.S. airline to recognize gender-neutral pronouns after offering a gender-neutral title ‘Mx’ alongside ‘Mr’ and “Mrs.”
The announcement has been met with some backlash on social media, with users commenting that the change is unnecessary.
However, others have praised the move as a step towards inclusion and furthering discussion on gender-identity.
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October 16, 2019 at 04:52AM
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